Earlier focus on infrastructure and interfaces…
The landscape for these key technologies is changing dramatically. Recent years have been marked in particular by the development of infrastructure (think: cloud and networks) and new digital interfaces as in mobile apps, social media and screens/content display which are now considered entrenched. These two major trends are the result of a drive to connect everyone to the Internet, and will continue on through the dawn of 5G and beyond, and to a lesser extent the blockchain.
… has shifted to intelligent and interconnected machines
The paradigm for 2025 is not the same, however, offering an automated environment of interconnected intelligent machines. Which means the key technologies will be artificial intelligence, the Internet of Things, robotics, cybersecurity and big data – i.e. ultimately relatively veteran technologies capable of taking advantage of infrastructure (data exchange) and interfaces (data capture) that have already been deployed.
The main developments we will see in 2025 aim to move beyond the classic digital framework and into the ‘phygital’, i.e. combining physical and digital environments. Digital technology is thus making its way into all vertical industries, including for components that will never be digitised. Putting this ‘phygital’ paradigm in place requires automation software and hardware components that provide the gateway between digital and traditional, physical objects. Software technologies designed for utilising and managing data are already relatively mature, both technically and commercially. They are now helping to drive the development of interfaces for such new ‘phygital’ solutions as augmented and virtual reality, virtual assistants and wearables.
Hardware technologies, on the other hand, are still only nascent commercially speaking, and often confined to B2B markets, which does little to drive their large-scale adoption. This is why digital industry players are now focusing on innovation in hardware components, including futuristic – so as not to say improbable – technologies such as brain analysis devices, implants and quantum computers.
Hardware-centric innovation could reshuffle the deck
If it is OTT companies that currently reign over digital value chains, thanks to their software building blocks (notably big data and artificial intelligence, being used chiefly in-house). But this supremacy could be challenged by the advent of new hardware. Which explains the drive to diversify into devices, connected products and, in some cases, even physical shops.
Source : IDATE DigiWorld in "Innovation 2025"