After years of value destruction, digital solutions have content industries back in the pink: the higher the rate of digitisation, the stronger the growth.
Despite a swift rise in consumption that is giving the video-on-demand (VOD) sector a real boost, the overall TV market remains a juggernaut and still enjoying an increase in both viewer households and revenue. But competition from OTT is expected to considerably hamper its momentum in the coming year.
On-demand viewing driving growth in a market still dominated by linear TV The TV sector as a whole continues to grow, despite the threats weighing on the traditional side of the business. Between 2013 and 2017, total revenue increased by an average 4.3% a year, spurred largely by on-demand viewing (+32.7% a year). Growth for [...]
As linear TV viewing decreases, and the Internet provides increasingly stiff competition for both screen time and ad revenues, television is reinventing itself to be able to offer advertisers similar advantages to those of its chief rival. Targeted advertising could well enable TV to go back to the good old days of steadily increasing ad revenue.
Different concepts A concept derived from the Internet, programmatic TV encompasses three central realities: Linear programmatic TV: delivers the same commercials to all viewers watching the same TV show, but allows advertisers to target those programmes whose viewers most closely match their ideal target consumer. Addressable TV: seeks to deliver different commercials tailored to each [...]
Enjoying unprecedented popularity, online video is upending the status quo and generating wide-scale trends among broadcasters and pay-TV providers, who are facing the greatest threat of disintermediation. If the production sector has by and large been strengthened by the new paradigm, the issue of diversity may still be an issue.
The TV market continues to follow the path of inexorable change, oblivious to resistance from veteran players who are having to adapt quickly to new realities. It is now just as obvious to say that linear TV will continue to lose ground to on-demand viewing, as it is to note that the multifarious iterations of [...]
The global e-sport market could, IDATE DigiWorld estimates, reach 1.2 billion EUR in 2018 and exceed 3.8 billion EUR in 2022 (+32.7% a year on average over that period). Sponsorship and advertising will remain the two main money-makers, growing from 796 million EUR in 2018 to close to 1.8 billion in 2022.
IDATE DigiWorld estimates the global e-sport market stood at 1,239 million EUR in 2018. It represents 1.3% of the revenue of the global video game market (94.2 billion EUR excluding hardware) – a share that could climb to 3% by 2022. As with regular sport, the market is structured around four segments. Media rights and [...]
At a time when mobile gaming is becoming the video game sector’s leading segment, console makers are developing fully digital distribution strategies. Immersive, virtual reality technologies are attracting massive investments, and video games are expected to enjoy remarkable growth over the next five years.
The global video game market is forecast to generate 94.2 billion EUR in 2018 and around 134.3 billion EUR in 2022. Revenue from gaming software sales is expected to exceed the 100 billion EUR mark in 2019. This especially robust growth (9.3% a year, on average, up to 2022) can be attributed to three factors: [...]
After suffering 15 years of steady decline, which stripped the global market of 40% of its value, the music industry is now solidly back on the upswing, thanks to the development of streaming products. Digital sales now account for more than half of the music sector’s total revenue.
Music industry: a pioneer in the transition to access models The first sector to be hit by digitisation, the music industry had become the poster child for new consumer habits over the past 15 years. Today, when it comes to cultural goods, ownership of the physical or digital product is no longer the norm, as [...]
Contrary to other content industries, books have resisted the transition to digital. If growth rates remain low (+1.3%), revenue continues to climb. After the e-book managed to make inroads in the 2010s, its popularity began to wane, especially in pioneer markets.
If publishers have bolstered their efforts to deliver an electronic version of a growing percentage of new books, the reading public by and large remains faithful to the physical book. Among the many possible explanations for this are e-book readers themselves, their prices and the fact that there is no publishing industry equivalent of Spotify [...]
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